TerraLab®
TerraLab streamlines processes in life sciences and pharma. They build custom management systems, but their old brand wasn't reflecting their innovative spirit. That's where we came in. We refreshed their image and created a user-friendly digital brand book to help them shine.
Services:
Brand Guidelines / Content Design for Mediums
Brand Guidelines / Content Design for Mediums
Challenge:
TerraLab's lack of brand consistency was creating a roadblock to their success in the life sciences and pharmaceutical automation market. The primary hurdle was the absence of a unified branding system. TerraLab had four different logo versions without a clear system for usage. This meant TerraLab was missing out on presenting a strong, cohesive brand to potential clients, leading to confusion in their marketing materials. Additionally, there was a need for a user-friendly digital brand book that could consolidate branding guidelines and ensure ease of access for all employees.
TerraLab's lack of brand consistency was creating a roadblock to their success in the life sciences and pharmaceutical automation market. The primary hurdle was the absence of a unified branding system. TerraLab had four different logo versions without a clear system for usage. This meant TerraLab was missing out on presenting a strong, cohesive brand to potential clients, leading to confusion in their marketing materials. Additionally, there was a need for a user-friendly digital brand book that could consolidate branding guidelines and ensure ease of access for all employees.
Approach:
MKB revamped TerraLab's brand from a hodgepodge to a cohesive machine! We unified their logos into a clear system, ensuring consistency across all materials. The wordmark got a modern makeover to match their current font, and a digital brand book became the one-stop shop for everything brand-related. Employees can access brand elements with a quick scan of a QR code – no more design headaches! We even developed a versatile layout system to streamline future projects and a unique typographic technique that adds a fresh touch. The result? A professional, efficiently managed pharmacetical brand design that reflects TerraLab's innovative spirit.
Logo delivery
TerraLab's brand was all over the map! We wrangled their four logos into one cohesive system, complete with a clear usage guide. We also modernized their font for a fresh look and built a user-friendly digital brand book. Now, everyone at TerraLab can access brand elements easily, ensuring consistent and impactful marketing materials.
We restructured pharmaceutical logo design with united logic to ensure easy restoring even if the vector file is lost.
Layout Construction
MKB unleashed TerraLab's design team! We created a super-flexible layout system that slashes time spent on new projects. Plus, we designed a unique typographic style based on their logo. It puts the spotlight on key content and plays with space for a fresh, dynamic look. This system works across pretty much any layout and can grow with TerraLab's brand.
Implementation
We gave TerraLab's merch a major upgrade! We updated the fonts for a fresh look, created pharma designs that work across different products, and even whipped up some killer banner and citylight examples to showcase the new brand.
Brand Book
The best part? We put everything – and we mean everything – into a user-friendly digital brand book. Each section has its own digital page, accessible with a quick scan of a QR code or a simple click. This means TerraLab's employees can find any brand element they need in seconds, ensuring their marketing materials are always on-brand and impactful. From a scattered brand to a streamlined system, MKB helped TerraLab take control of their image with pharmaceutical design.
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